Whataburger Restaurants recruits Intra-Focus for Marketing Strategy and Services

Jacksonville, FL - February 23, 2007

Intra-Focus, a marketing solutions in Georgetown, Texas, announced today that Whataburger restaurants in Jacksonville, Florida have relied on the company as their agency of record for store marketing services. The contract with JWB Ventures, with nine locations throughout northeast Florida and southeast Georgia owned Whataburger has overall promotional strategy, as well as traditional and internet marketing services.

FoundedCorpus Christi, Texas in 1950, Whataburger Restaurants have a reputation for bigger, better burgers that are made to order. With a strong focus on personalized customer service, operating 24 hours a day, and literally thousands of possible dressings (36,864 combinations, to be precise), the fast food have emerged as a favorite of customers within their communities. All restaurants are open 24 hours.

Intra-Focus Marketing will provide for all Whataburgerlocations in the northeast and southeast Florida Georgia. Marketing solutions will be in charge of community awareness for individual restaurants as well as the global brand Whataburger across the market. Through traditional print, mail and internet marketing services, Intra-Focus will help to promote each location, as well as a comprehensive corporate identity and sponsorship in the region to develop.

"We are very excited about working with Intra-Focus," saidKraszeski Paul, president of JWB Ventures. "They have a rare talent for developing and maintaining relationships across the community, and we are very impressed with their ability to find creative ways to promote our restaurants while staying in the overall image of our brand strategy and find."

"This partnership is a great opportunity for both companies," said Joy McVean, Account Director at Intra-Focus. "These are good restaurants in great locations, and we're really tryingforward to working with JWB Ventures to develop best-of-breed marketing programs aimed at making the Whataburger quick-service restaurant of their choice within the region to implement. "

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